Last updated: May 19, 2026
Short version: Webflow's built-in dashboard has very limited analytics. Most Webflow owners reach for Google Analytics and then struggle with GA4's complexity. Small Business Analytics installs in 2 minutes via Webflow's Custom Code (any Site plan), starts at $9/month, and includes Alfred — an AI assistant who explains your traffic in plain English.
Start your free trial at app.smallbusinessanalytics.io. Copy your tracking snippet.
In the Webflow Designer, click the gear icon (Project Settings) in the top-left of the screen.
Click the Custom Code tab in Project Settings.
Paste SBA's snippet into the Head Code field (the first text box):
<script src="https://app.smallbusinessanalytics.io/tracker.js?tid=YOUR_ID" async></script>
Click Save Changes, then click Publish in the top-right of the Designer to push the change to your live site. The tracker won't fire until you publish.
Return to SBA and click Run a test visit. Alfred walks you through any quirks.