Website analytics built for small business owners — bakers, plumbers, coffee shops, photographers, Etsy sellers. See who's visiting, where they came from, and what's working. No jargon. No 47 menus. No degree required.
14 days free. No credit card to start.
Meet Alfred
Alfred is built right into the SBA dashboard. Ask him anything about your traffic in plain English — "why did my traffic drop?", "is my Instagram working?", "what page is losing me customers?" — and he reads your actual data and answers in normal English with what to do next.
Most analytics tools show you numbers. Alfred actually answers your questions about them. Included on the Pro plan at $19/mo.
We scan your Instagram, TikTok, Facebook, YouTube, and LinkedIn every morning and connect each post to the traffic spike it caused. No tags to add, nothing to set up — we just figure it out.
For the first time, you'll know which posts actually bring people to your website — and which ones don't. Included on the Pro plan ($19/mo).
Bounce rate. Session duration. Conversion rate. None of those phrases mean anything to a normal person. So every stat on your dashboard has a little question-mark icon — click it and you get a real explanation of what that number means, whether it's good or bad for your business, and what to do if it changes.
Hey — I'm Matt. I run a small business, and a while back I went looking for an analytics tool that would tell me in plain English what my website was actually doing.
I tried Squarespace's built-in one. Then Google Analytics. Then Microsoft Clarity. Then three or four others. Some were straight-up broken. None of them showed me what I actually cared about — they all just dumped tech lingo on me and expected me to figure it out.
What I actually needed was simple. Who's coming. Where they came from. What's working.
So I built it. For myself first. Then I figured fellow small business owners would probably want the same thing — plain English, common sense, built for us, not the tech industry.
— Matt, founder
14-day free trial on every plan — no credit card to start.
Need more than 250,000 visitors/month or white-label? Email us about Enterprise — we'll work it out.
No code. No technical mumbo-jumbo. Alfred — your AI assistant — walks you through it step-by-step the moment you sign up.
Sign up, paste one line of code (Alfred shows you exactly where), and you're done. See the full step-by-step for your platform →
On WordPress? Even easier — install our free one-click plugin straight from your dashboard. Search "Alfred Website Analytics" under Plugins → Add New, click install, done.